The growth operator your
pipeline has been missing.
Senior-led strategy and execution across paid, search, and conversion. Fractional, for growth-stage companies.
15+ years of demand generation. Selected companies David has worked with.
Everfi
Elly
Nooks
PlayVS
MoseyWho this is for
Built for lean teams that own a number.
A five-person marketing team at a healthtech company
A fintech marketing director without a paid specialist
An owner scaling a home services business
The problem
Paid media is not working the way you were sold.
You bought senior. You got junior.
The strategist who won the pitch disappears after kickoff, and you end up managing a junior team instead of your pipeline.
Every channel reports its own vanity metric.
Impressions, clicks, and reach, with nobody stitching them into what actually became pipeline.
You cannot trace spend to pipeline.
The one number your CEO asks about, pipeline created per dollar spent, is nowhere in the dashboards.
How I work
One operator. Every channel. One pipeline number.
AI-native execution, senior judgment, budget moved to what works.
Channels
- LinkedInmanaged together
- Googlemanaged together
- Metamanaged together
Reported as
Pipeline created per dollar spent
Research
Campaigns built on current market and competitor insight, not last quarter's assumptions.
Creative
Enough concepts and variants in market to find winners instead of guessing at them.
Reporting
Pipeline visibility current enough to act on, so underperformance gets caught in days, not at the quarterly review.
Analysis
Spend, channel, and pipeline data read together, so the next dollar goes where pipeline is forming.
Services
Paid media leads. The full stack backs it up.
Paid ads, SEO and AEO, and conversion-optimized websites, run to get more revenue from the budget you already have.
Paid media
The wedgeLinkedIn, Google, and Meta run as one system, against pipeline created per dollar.
For when you already invest in paid, but nobody senior owns performance across channels.
SEO and AEO
Search and answer engine visibility, so you show up when buyers ask AI tools who to consider.
For when buyers research before they are ready to talk.
Conversion optimization
Landing pages and funnels tuned so the traffic you already pay for converts.
For when traffic arrives but booked meetings do not keep pace.
Content and reporting
Funnel content, plus reporting that ties every dollar to a pipeline stage.
For when a lean team needs funnel support without another hire.
Paid media fills pipeline this quarter. Search and answer engine visibility fill it every quarter after.
Search has changed. Your buyers now ask before they Google.
A buyer asks an AI tool
A shortlist forms
You are on it, or you are absent
No guarantees of citations or rankings, because anyone offering those is guessing.
David had my trust 100%. He's a brilliant builder. He's a brilliant listener. He just gets it. I wouldn't think twice about hiring him again.
Head of Marketing, Elly
15+ years building demand generation in-house. Live playbooks, running weekly.
Engagements
Three ways to work together.
No packages to decode. Scope is set on the intro call, against your pipeline number.
One service
Senior ownership of a single lever.
- Paid media, or SEO and AEO
- Weekly optimization against pipeline
- Pipeline-stage reporting
For when one channel needs an owner, not another vendor.
Full service
One demand system across paid, search, and conversion.
- Paid media, SEO and AEO, and conversion optimization
- Paid fills this quarter, organic compounds every quarter after
- One operator, one pipeline number
For when you own the whole number.
One-time deep audit
A teardown of your accounts, search presence, and funnel.
- Full diagnostic and prioritized roadmap
- Quick wins you can ship the same week
- Yours to run in-house, with me, or with anyone
For senior eyes before committing to a retainer.
The process
From first call to shipped work.
No fluff and no never-ending project cycles. Marketing programs that actually drive revenue.
Discovery call.
Your number, your stack, your gaps.
Free audit.
Evidence before any proposal.
Proposal.
Scope and success, in writing.
Sprint-based execution.
Shipped work, measured weekly.